Printed Materials

Printed marketing materials are crucial in making a good impression. The best printed marketing pieces are well designed and use the same fonts, colours, and themes so they all work together. Even more important is the quality of your printed materials for marketing. In many cases, these printed materials are the first interaction customers will have with your company. If your printed marketing materials are low quality, consumers will assume your products are too. Take the time and invest in your print content used for marketing and you’ll see a higher ROI from your marketing efforts. To start, it’s important to understand exactly what marketing materials are. We offer many types of printed materials, we have listed a few below.


Often overlooked, business cards are extremely powerful when implemented correctly. Providing your team with quality business cards and handing them out any chance you get will ensure potential and returning customers have your information when they need it.

The worst answer to “Do you have a card” is “I don’t have one on me” or “I’m all out right now” so it’s best to print business cards regularly and be sure your team has a few on them at all times.

Business cards also provide the perfect medium for writing short notes to your prospects about how they can follow up with you specifically. For this reason, we usually recommend keeping a small section of your business card blank so you will have room to add any details that may be specific to the sale or prospect when handing them your business card if need be.

When you hand someone a business card, it not only tells them that you’re prepared to accept more business, but it also gives them clues as to how organized and high-quality your brand really is. Always make sure you have some of your most up-to-date business cards in your pockets, wallet, laptop bag or vehicle so the next time you encounter a prospect you are prepared.


Custom letterhead and envelopes create a sense of legitimacy to your printed communications with customers. Using quality paper for your letterhead and printing a full-color logo shows your customers that you pay attention to detail in all aspects of your business.

Having custom letterhead that reflects your brand accurately is an extremely powerful tool in convincing somebody to go with your product over another similar brand’s product. Aside from the added benefit of having a well-branded letterhead or envelope, simply having a letterhead or envelope with your brand on it can serve to impress customers in a way that will benefit your bottom line.

In this way, your letterhead and envelope can be a new form of marketing that works differently than the digital marketing techniques you may already be employing to snag customers.



Presenting your customers with a stack of papers is a good way to have your attempts at marketing thrown away quickly. Including pricing information, flyers, and contracts inside a custom presentation folder will ensure that documents stay together, are not damaged and are put in a safe place.

And these presentation folders’ usages don’t stop there. Beyond holding your own business information, customers can use these folders to hold other materials in the future, ensuring your brand has longevity in its messaging with customers.

Presentation folders can be brought to conferences, face-to-face client meetings and they can be used within your organization for training materials folders or simply as office supplies to be used within your office space. Shared branded office supplies can help to increase your employees’ familiarity with your brand and they also serve to boost morale since your customers and employees feel your brand is more established and universal.


Note pads are highly effective just like business cards. most recipients of a note pad with 25, 50 or 100 sheets will keep them handy and use almost daily. This means your contact information will be prominently displayed. A client will make a note and hand it off to the next person, now you have just doubled your exposure. Just about everybody appreciates a handy pad of paper, for use at home or at the office. Use your creativity for getting your brand out, or we will custom design one for you.


Every business needs a brochure to let customers know about the goods and services you provide.

Brochures provide consumers with more detailed information about your company. Even if you’re at a trade show and only have a few seconds to communicate with business owners or potential partners, a brochure can allow for you to have a much more in-depth conversation with them through print.

Brochures are also very effective as location-specific printed collateral. Whether you use them as park maps, guides to specific events or informational pamphlets in pet stores or gardens and nurseries, brochures provide an extremely convenient and highly efficient means of communicating the contextual information needed to allow your clients to feel informed and confident at each stage of their purchasing journey.


Although you can always point people to your website. A catalog is a chance to highlight your most profitable items. Catalogs also have a higher retention rate than a website does, customers tend to keep them for a long time going back to them when they are in need.

Some customers also feel more comfortable with catalogs than with using the internet. Providing them with a catalog will show that you’re willing to go the extra mile to accommodate their personal media preferences while also providing a unique and powerful branding opportunity for conveying the purpose and offerings of your business to the world.


Always send a thank you note with a business card or two. Letting customers know that you appreciate their business lets them know that you care about them and doing so in print is the ultimate gesture. It is also a good idea to provide a feedback card to help customers let you know how they felt about your work.

Thank you cards can also serve a number of business purposes other than simple post-meeting mailers to customers. Perhaps they could serve multiple functions like thank you notes for donors, holiday greetings cards or more.

Showing gratitude to your prospects for attending a demo or for considering your product or service in their search is a kind gesture that can go a long way. But it takes more than just being polite. Making sure your greeting card stands out from the rest is absolutely essential to making sure your prospect retains the card for it to have maximal impact.